Consumers can subscribe to pretty much anything these days. Food delivery, razorblades, clothes, and even toilet paper can be delivered regularly to you for a monthly price. In the past few years, we’ve seen a second wave of the subscription economy take hold of the B2B market with incredible success.
E-commerce stores are continually working to make customers complete their purchases. Yet, in 2019, retail had a cart abandonment rate of about 79%. As scary as this number might be, a big portion of cart abandonment can be explained by how customers shop online, which is outside of the merchants’ control.
Vipps is a Norwegian mobile payment application, designed for smartphones and developed by DNB. It is widely used in Norway as a payment method, is supported by most Norwegian banks and is now Norway’s largest payment application.
Webhooks are much like the SMS notifications of the internet. They allow your online accounts and app to “talk” to each other when something new happens. It can be anything - a new subscriber to your newsletter, a failed payment or a shipped product.
Automation of processes is a requirement we have all dealt with as developers. Whether it is a business requirement or just a cool feature to have, it’s nice knowing you’re saving your future self some time and trouble.
Personalized shopping experience is not a new concept in retail, and it has evolved significantly over time. What once was a competitive advantage has today become a hygiene factor, vital for business success.
High churn is a big problem for both online and traditional retailers, and with the costs of acquiring a new customer ranging between 5 and 25 times more than retaining an existing customer, businesses need to focus on customer retention rather than acquisition.